Subway is Taking Over South Korea

Subway’s Korean Comeback, Explained
Get Exclusive NordVPN deal here ➼ https://nordvpn.com/johnnyharris. It's risk-free with Nord's 30-day money-back guarantee!

Subway has somehow taken over K-Dramas with some very on-the-nose product placement. I looked into it and discovered a pretty fascinating story about media, money, and foot-long sandwiches.

Big thank you to Seung-Chul Yoo, Ph.D.
Professor of Communication & Media at Ewha Womans University
https://pure.ewha.ac.kr/en/persons/seung-chul-yoo

And another big thank you to Professor CedarBough Saeji, Assistant Professor of Korean and East Asian Studies, Pusan National University

Sources:

06:16 Terrestrial broadcasters have been prohibited from such advertising since 1973 for the sake of viewer rights. https://www.koreaherald.com/view.php?ud=20210630001102

06:32 Broadcasting Act 방송법 시행령 https://www.nhis.or.kr/lm/lmxsrv/law/lawChangeList.do?SEQ=324&SEQ_HISTORY=18749

07:27 Product Placement (PPL) advertisement has been legislated in Korea since 2010 according to “The Effect of Product Placement Advertisement Legalization on Firms’ Sales Growth: Evidence in Korea” https://pdfs.semanticscholar.org/e553/db75c8fee7e721cc37a1ff3b0cd03ed6d308.pdf

12:18 Great reporting by the New York Times on this topic https://www.nytimes.com/2021/03/14/business/media/subway-product-placement-korea.html


Other sources:
http://m.journalist.or.kr/m/m_article.html?no=50893
https://www.korea.kr/news/pressReleaseView.do?newsId=156508992
http://www.brandbrief.co.kr/news/articleView.html?idxno=5024
https://www.racoi.or.kr/kobaco/main.do
https://www.bizhankook.com/bk/article/22596%20/


- ways to support -
My Patreon: https://www.patreon.com/johnnyharris
Our custom Presets & LUTs: https://store.dftba.com/products/johnny-iz-luts-and-presets

- where to find me -
Instagram: https://www.instagram.com/johnny.harris/
Tiktok: https://www.tiktok.com/@johnny.harris
Facebook: https://www.facebook.com/JohnnyHarrisVox
Iz's (my wife’s) channel: https://www.youtube.com/iz-harris

- how i make my videos -
Tom Fox makes my music, work with him here: https://tfbeats.com/
I make maps using this AE Plugin: https://aescripts.com/geolayers/?aff=77
All the gear I use: https://www.izharris.com/gear-guide

- my courses -
Learn a language: https://brighttrip.com/course/language/
Visual storytelling: https://www.brighttrip.com/courses/visual-storytelling

- about -
Johnny Harris is a filmmaker and journalist. He currently is based in Washington, DC, reporting on interesting trends and stories domestically and around the globe. Johnny's visual style blends motion graphics with cinematic videography to create content that explains complex issues in relatable ways. He holds a BA in international relations from Brigham Young University and an MA in international peace and conflict resolution from American University.

- press -
NYTimes: https://www.nytimes.com/2021/11/09/opinion/democrats-blue-states-legislation.html
NYTimes: https://www.nytimes.com/video/opinion/100000007358968/covid-pandemic-us-response.html
Vox Borders: https://www.youtube.com/watch?v=hLrFyjGZ9NU
Finding Founders: https://findingfounders.co/episodes/johnny-harris-2esj3-c3pet-2pg4c-xbtwa-5gaaa
NPR Planet Money: https://www.npr.org/transcripts/1072164745


Did you miss our previous article...
https://greatcookingtips.com/celebrity-chefs/truth-or-eat-it-w-kevin-hart